How can I protect the exposed concrete foundation on my new home?

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In this video I answer a homeowner who asked for advice on how to protect the exposed concrete foundation on their new home.

I suggest one of two home maintenance options:

1.  Treat the outside of the concrete foundation with soak in invisible water repellent
2. Apply exterior grade latex paint

It is very important to protect exposed concrete foundation. I water ever soaks in and freezes, it can expand and cause premature flaking and deterioration of the foundation.