5 Straightforward Small Businesses You Could Start in a Rural Area Without Much Capital

Thinking of starting a small business in a rural area, but you don’t have much capital to invest? Not to worry. Rural settings offer plenty of business opportunities for savvy entrepreneurs, including those with minimal funds. One main reason is that business competition is typically less than in urban areas. There are lots of opportunities out in the country.

This is not to say that businesses in villages and rural regions don’t have their own challenges – of course they do. But by tapping into the unique resources and needs of a small community, you can create a business that not only sustains you financially, but also contributes positively to the local economy.

Produce Shop or Farm-to-Table Business

If you have a bit of a green thumb and access to fertile land, consider opening up a fresh produce shop. With healthy, responsibly-grown food becoming increasingly popular, now is the perfect time to start this business.

You can grow only fruits, only vegetables, or both, and either sell them directly to local residents via a roadside farm stand or to nearby restaurants. One of the most popular restaurant industry trends at the moment is the farm-to-table movement, so more and more restaurants are working with local farms in an effort to incorporate fresh, locally-grown foods into their menu. It doesn’t require much investment (provided you have access to land), just time, dedication, and patience.

Rural Bed and Breakfast

Do you have an extra room, or better yet, a cozy cabin that can serve as a guesthouse on your property? Why not start a rural bed and breakfast (B&B)? Share the joy of country living with travelers seeking a peaceful escape from the city’s hustle and bustle by offering them a quiet, comfortable place to sleep and a hearty, delicious breakfast in the morning.

To run a successful B&B, you’ll need to emphasize the beauty of your house and surroundings, including the tranquility of rural life, so you can attract visitors looking for a peaceful getaway. Of course, starting a B&B takes time. Like any business, it comes with its own set of challenges, and it’s not for everyone. But if you love people and don’t mind being around them on a daily basis, are a decent cook and multitasker, and have a good support system around you, this might be the ideal rural business for you.

Pest Control Business

Living in a rural area comes with its fair share of challenges, including pests that can wreak havoc on homes and farms. But for an ambitious entrepreneur, every problem is an opportunity in disguise, and starting a pest control business can be a very lucrative venture in rural areas.

To make your pest control business efficient and effective, invest in top pest control time-saving tools. From advanced traps and deterrents to specialized equipment for pest identification and pest control software, you want the best tools so you can be effective at your job and better than the competition.

For example, the right pest control software can help you streamline your operations and improve communication with both your customers and technicians. Armed with the best pest control software options, you can provide efficient and customer-oriented services and become the go-to expert for your community’s pest problems.

Pet Store or Pet Services

Rural areas are often filled with pet-loving families who cherish their furry companions and want the best for them. If your small town or village doesn’t have a big supply pet shop, why not open up a pet store? Curate a selection of high-quality pet supplies, from nutritious pet food and treats to cozy beds, toys, and grooming products. Also consider sourcing some products from local artisans or nearby suppliers to support the community and offer unique items.

Alternatively, or even alongside a pet store, you can provide direct services to pets and their owners. Grooming, dog walking, training classes, pet photography – these can all be popular and profitable options depending on your community.

Handmade Crafts and Artisanal Products

If you’d prefer to start with something smaller and you’re natural at arts and crafts, why not start creating and selling handmade and artisanal products? From practical pottery to beautiful candles, decorative textiles, and unique jewelry, there’s no limit to what a creative person can create – and sell.

To start, showcase your handcrafted products on online platforms, at local craft fairs and community events. As your business grows, make a website so you can also sell through it. The allure of rural craftsmanship often has a strong pull on city dwellers seeking one-of-a-kind treasures, so it’s best to sell your creations where there are many tourists. Often, the neighborhood gift shops selling souvenirs and knick-knacks will also be interested in purchasing artisanal creations.


Starting a small business in a rural area with little capital may seem daunting, but it can also be a lucrative and fulfilling endeavor. By understanding the unique needs of your small-town community, you can build a successful business without breaking the bank. Of course, success does take time and lots of hard work, but with determination and patience, you can turn your dream of a small rural business into a reality.